One of the biggest forms of conversions there is is what we call ‘proof factors’ and we’ve been talking about this. But all the proof that you can show increases conversions big time.
This is what leads to a lot of sales and a lot higher conversions which means more people buying their stuff really does come down to proof factors.
What proof do you have that whatever it is that you’re selling even works? Usually when people land on your sales letter or sales video or they come in contact with your offers or you or what you’re selling or providing, they will either believe you or they won’t.
You either resonate with them or you don’t resonate with them. They either want to give you money or they don’t. And the way to get them to give you money is by tapping into triggers.
One of the biggest triggers to tap into is the power of proof factors. The more proof that you can show, the more money you’re going to make.
So, if you’re not seeing very good conversions this is the best thing that you can do:
You need to check your copy writing and make sure it’s following the strategy and it’s not just crap.
The next thing you want to do is check your proof factors.
Spend time focusing on getting your proof factors dialed in. The more proof that you can show, the more likely people will believe you. Even if it’s subconsciously, they’ll buy your stuff and feel compelled to buy your stuff if they see the proof.
If they don’t see the proof, then they’ll be skeptical. They’ll come up with all kinds skeptical thoughts and skeptical questions and things like that to talk themselves out of buying what you are selling.
But, if you can provide really, really strong proof factors, they won’t be able to help themselves, they’ll just have to buy. And that’s what you want to do.
I’m talking about proof factors like testimonials. That’s a big one, right?
For example, if you’re going to buy a book on Amazon and you see lots of social proof, lots of testimonials of people saying really good things about that book that you’re looking to buy… then your chances of buying that book just increased big time because of what everyone is saying.
However, if everyone on that Amazon review section is negative saying how terrible the book is then you’re probably not going to buy it. Those are proof factors – testimonials and reviews.
Social proof can even be manufactured. If some of your customers shoot a video for you then you can give them a bonus for doing that saying how great your stuff is.
Maybe you have an offline workshop or seminar, and you get a bunch of people to record testimonial videos at the seminar. On these videos they’re saying how great you are and how great your product is and now can you can use those videos to your advantage to sell. Images, graphics, screenshots, endorsements, case studies , graphs, charts, quotes, statistics are all credibility type proof factors.
You’ve probably seen different websites with things on it like ‘as seen on CNN,’ ‘as seen on Fox News,’ ‘as seen in the Wall Street Journal,’ as seen on Entrepreneur.com. All this stuff helps support your case that you have a compelling product and that they need to buy it.
This is yet another reason why manufacturing celebrities or authorities can increase your proof factors. If you combine all the celebrity and authority appeal with the conversion tactics, testimonials, social proof, videos, images, case studies, endorsements, manufacturing celebrity authority, and branding, then your high-ticket offers virtually sell themselves.
This is where you can make a drastic difference in your income. If you’re popping thousand-dollar sales on a daily basis, that can make a big difference in your income, and can help you pay some bills.
So proof factors compel people to buy and you don’t want to ignore those. If you find that your offer is not converting well then just go through this simple checklist:
How is your copy writing on your sales page?
Regardless if you’re using written sales copy if it’s a sales video – however you’re pitching your offer – check the copy writing.
Is it tapping into the triggers? Does it have urgency, scarcity and social proof? Is it tapping into the proof factors? Is it tapping into the pain and all this stuff we talked about earlier?
The next thing you want to check are your proof factors.
What are the proof factors? Do you have any? Are you a ‘nobody’ that no one online has ever heard of?
Let’s say your name is Bob Smith and you’re in the internet marketing niche. Even though Bob Smith is a common name, people will realize that and they’ll search ‘Bob Smith Internet Marketer.’
Or, if Bob Smith is in your name and you’re in weight loss, they’ll type in ‘Bob Smith fitness, Bob Smith weight loss, Bob Smith diet,’ and search for you with those kinds of words to see what pops up about you.
So you combine all of that and that increases the likelihood that somebody’s going to buy.
Next you want to check your offer. Whatever it is that you’re offering may not be resonating with people.
Maybe for example you’re offering to do one-on-one coaching once every other month. Well, they may look at that and say ‘that’s too long, I don’t want that, I want more coaching and more often, like once a week,’ something like that.
So you have to look at what you’re offering and just make sure it’s a good offer, that it’s compelling and it’s what people want to buy. A lot of the time it’s just your offer alone that’s killing conversions.
If you have really good copywriting, you have really good proof factors, and you have a really good offer then you should be making a lot of money.
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