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Author: Charles Bell
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Traffic and Conversions
Traffic and Conversions
One of the biggest forms of conversions there is is what we call ‘proof factors’ and we’ve been talking about this. But all the proof that you can show increases conversions big time.
This is what leads to a lot of sales and a lot higher conversions which means more people buying their stuff really does come down to proof factors.
What proof do you have that whatever it is that you’re selling even works? Usually when people land on your sales letter or sales video or they come in contact with your offers or you or what you’re selling or providing, they will either believe you or they won’t.
You either resonate with them or you don’t resonate with them. They either want to give you money or they don’t. And the way to get them to give you money is by tapping into triggers.
One of the biggest triggers to tap into is the power of proof factors. The more proof that you can show, the more money you’re going to make.
So, if you’re not seeing very good conversions this is the best thing that you can do:
- You need to check your copy writing and make sure it’s following the strategy and it’s not just crap.
- The next thing you want to do is check your proof factors.
Spend time focusing on getting your proof factors dialed in. The more proof that you can show, the more likely people will believe you. Even if it’s subconsciously, they’ll buy your stuff and feel compelled to buy your stuff if they see the proof.
If they don’t see the proof, then they’ll be skeptical. They’ll come up with all kinds skeptical thoughts and skeptical questions and things like that to talk themselves out of buying what you are selling.
But, if you can provide really, really strong proof factors, they won’t be able to help themselves, they’ll just have to buy. And that’s what you want to do.
I’m talking about proof factors like testimonials. That’s a big one, right?
For example, if you’re going to buy a book on Amazon and you see lots of social proof, lots of testimonials of people saying really good things about that book that you’re looking to buy… then your chances of buying that book just increased big time because of what everyone is saying.
However, if everyone on that Amazon review section is negative saying how terrible the book is then you’re probably not going to buy it. Those are proof factors – testimonials and reviews.
Social proof can even be manufactured. If some of your customers shoot a video for you then you can give them a bonus for doing that saying how great your stuff is.
Maybe you have an offline workshop or seminar, and you get a bunch of people to record testimonial videos at the seminar. On these videos they’re saying how great you are and how great your product is and now can you can use those videos to your advantage to sell.
Images, graphics, screenshots, endorsements, case studies , graphs, charts, quotes, statistics are all credibility type proof factors.
You’ve probably seen different websites with things on it like ‘as seen on CNN,’ ‘as seen on Fox News,’ ‘as seen in the Wall Street Journal,’ as seen on Entrepreneur.com. All this stuff helps support your case that you have a compelling product and that they need to buy it.
This is yet another reason why manufacturing celebrities or authorities can increase your proof factors. If you combine all the celebrity and authority appeal with the conversion tactics, testimonials, social proof, videos, images, case studies, endorsements, manufacturing celebrity authority, and branding, then your high-ticket offers virtually sell themselves.
This is where you can make a drastic difference in your income. If you’re popping thousand-dollar sales on a daily basis, that can make a big difference in your income, and can help you pay some bills.
So proof factors compel people to buy and you don’t want to ignore those. If you find that your offer is not converting well then just go through this simple checklist: - How is your copy writing on your sales page?
Regardless if you’re using written sales copy if it’s a sales video – however you’re pitching your offer – check the copy writing.
Is it tapping into the triggers? Does it have urgency, scarcity and social proof? Is it tapping into the proof factors? Is it tapping into the pain and all this stuff we talked about earlier?
- The next thing you want to check are your proof factors.
What are the proof factors? Do you have any? Are you a ‘nobody’ that no one online has ever heard of?
Let’s say your name is Bob Smith and you’re in the internet marketing niche. Even though Bob Smith is a common name, people will realize that and they’ll search ‘Bob Smith Internet Marketer.’
Or, if Bob Smith is in your name and you’re in weight loss, they’ll type in ‘Bob Smith fitness, Bob Smith weight loss, Bob Smith diet,’ and search for you with those kinds of words to see what pops up about you.
So you combine all of that and that increases the likelihood that somebody’s going to buy.
Next you want to check your offer. Whatever it is that you’re offering may not be resonating with people.
Maybe for example you’re offering to do one-on-one coaching once every other month. Well, they may look at that and say ‘that’s too long, I don’t want that, I want more coaching and more often, like once a week,’ something like that.
So you have to look at what you’re offering and just make sure it’s a good offer, that it’s compelling and it’s what people want to buy. A lot of the time it’s just your offer alone that’s killing conversions.
If you have really good copywriting, you have really good proof factors, and you have a really good offer then you should be making a lot of money.
Conversation That Is Already Happening in Your Prospect’s Mind
You might start by describing the problem itself. For instance, if your prospect is facing a financial crisis, talk about what it feels like to be in that situation, and it makes one lose their self-esteem as life gets harder and harder.
2 Ways to Join the Conversation That Is Already Happening in Your Prospect’s Mind
You have more than likely heard about that saying before. This is similar to joining someone, standing or sitting beside them, making them feel comfortable around you, and then asking them to walk with you.
They will accompany you quietly and walk in agreement with you.
Contrast that with standing at a distance and calling out at someone telling them that they need to join you…or else they are missing out, they are stupid, or they are making a mistake, etc.
This is the point where the prospects shake their head and say, “I’m making a mistake by not joining you? Let me continue making a mistake then.”
Can you lay any blame on them?
This is why you need to join them and start where they are. What do they know about your niche, about you, or about your product or service?
If your prospects see your offer as too good to be true, agree with them, and tell them that you were in their position at one point too and you were convinced it wasn’t real until you discovered something that made you rethink it.
They might think that your product or service will not offer a solution to their particular problem. But assure them that you felt the same when you were in their shoes, and you felt that it wouldn’t make a difference in what you wanted and needed.
You might start by describing the problem itself. For instance, if your prospect is facing a financial crisis, talk about what it feels like to be in that situation, and it makes one lose their self-esteem as life gets harder and harder.
By explaining the situation they are in, they will begin relating, and this is an excellent place to start describing how they can get out of that situation and what will help them to do so.
As an example, you can tie your marketing message to particular news that has gone viral. Maybe there is a revolution in another country or a crazy thing the government is doing. Whatever it is, you can find a way of linking it to your marketing message.
People love celebrities- movie stars, sports stars, rock stars, etc. You can start talking about current celebrity news and tie it to your message.
Most of the time, celebrities are frequently associated with credibility. Thus, by tying a celebrity in with your message, even if it is clear that they are not related in any way, you can elevate the perception of your product in your prospect eyes. This is strange but true.
Integrating your message with celebrities or news requires great creativity on your part. Make sure it flows naturally, and that it makes sense. Also, make it entertaining. In fact, strive to be as interesting and entertaining as possible, and your customers will relate to it and love you for that.
One last tip: If you are not aware of what is going on in your prospect’s mind, it is high time you find out. Go to social media to see the trending topics or go to forums to see what problem is bothering your prospects.
You will discover this in less than 15 minutes. Craft a couple of marketing messages geared towards that, and you will find yourself entering the conversion in your customer’s mind.
Enter your Questions and Comments Below
Believe You Can, Because It Is Possible
Imagine… this 200 pound man could not break the ice with the same too that the boy used…???
Mr. Les Brown narrates a story of 2 young boys who were on an ice-covered stream. One of the boys accidentally fell through the ice and was carried away by the current and trapped under the ice. He did everything he could, but he just couldn’t get out.
On seeing this, the other boy thought of the best way to save his friend. With no one in sight, he had to do his best to help his friend get out of where he was trapped. He looked around and saw a stick.
He grabbed it and began pounding the on the ice out to try and make it easier to pull him out. He tried desperately to pound the ice above his friend’s head to free him from what was sure to be his impending death.
He managed to remove all the ice that was preventing him from getting his friend out. Just then, a woman who was passing by saw them and called 911, and a rescue team was dispatched to the location.
This is when it got a little weird. One of the rescue people, after hearing the story of how the boy broke a big chunk of ice, doubted how the boy was able to go about breaking all that ice. He took the stick the boy had used and looked for a place where there was thick ice, like where the boy had pulled his friend out. He started pounding it with all his strength, but he couldn’t break it. Imagine… this 200-pound man could not break the ice with the same tool that the boy used.
Why? Maybe it was because the boy knew he could do it and no one had told him he couldn’t. All he knew was that he had to break the ice and rescue his friend, and therefore he did it without any limitation in his mind.
In another instance that happened in Lebanon, Oregon a tractor overturned and lay on top of the man who was driving it. It lay on his chest, making it impossible for him to breath or move. He had to cry out to get help, but he could barely make a sound because of the enormous weight that was on his chest. Any attempt to try harder to call for help made the tractor settle a little more on him.
Fortunately, his 14 and 16-year-old daughters heard his cry for help. They ran to where their father was and found him in desperate need of help. However, no one was around to help them, and they had to think fast and be creative. They found no other solution than to use their hands, their backs, and the deep love they hold for their father. Believe it or not, the two young girls combined their efforts and lifted the 3,000 pounds tractor off their dad’s chest. They lifted the tractor high enough so that their dad could climb out from under the deadly weight – together they had saved their father.
The two daughters didn’t have time to look or wait for help – or time to come up with a creative solution. They just had to lift it. They had no time to think that they couldn’t do it- they simply did it.
The bottom line is, whatever it is that you need, stop telling yourself that you can’t do it. Stop setting limitations for yourself – just do it with an open mind.
Get Massive Traffic With These Kinds of Blog Posts
Listicle & List.ly -You can come up with a list of anything you like including a website, tools, tips, and even a list of lists.
Get Massive Traffic With Blog Posts
One of the most shared blog posts is a Listicle post – one that is organized in list format. People love listed posts. For instance, look at how David Letterman’s top ten list always got viral traction.
However, we will not focus only exclusively on viral traffic. Instead, we will try and get others to promote our blog posts by inviting them to share your content.
Visit List.ly, and you will find a social media creation tool. This allows you to build a dynamic list of links that you can embed on your blog. It’ kind of like crowdsourcing for your blog post. You can come up with a list of anything you like including a website, tools, tips, and even a list of lists.
Choose an interesting topic that your readers will like and set up a list based on that. You can write on something like “Top 5 Tips to Grow Your Online Business” or “Best Dating Advice for Women Over 30.”
Now others can submit their links and tips to their relevant blog posts. You will find out that most of these people will also promote your post on their blog since they are featured in it.
The best thing is that your content is dynamic, interactive, and growing. You can have your readers vote on individual items on the list so that the most popular remains in the top position.
If you want to make your list more shareable, integrate it with current news. For instance, quite a while ago Google announced that it was shutting down Google Reader. Someone made a list of alternatives and asked for suggestions. Within a few days, the post had grown to close to 40 Google Reader alternatives, and the amount of traffic the post was getting was overwhelming.
How Do You Make the Most of List.Ly?
Ask for help to fill out the list
You need to show people what to do in order for them to do it. So, ask them to share with you their best ideas, tips, etc.
Invite response by leaving out some points
If you create an all-inclusive list, your audience will not have enough points to add to your content. That is why you need to create a list with, let’s say 3-5 items, and leave the rest for others to fill.
Embed the list onto your website List.ly
lists automatically resizes your list to fit on any device. Therefore, it doesn’t matter if you place it inside a blog post or sidebar or if it’s being read on the phone, or a laptop.
Come up with a list of movers and shakers in your industry
These bigwigs are likely to link to your list, thus amplifying your traffic Brand your list Other website owners may display your list on their sites, therefore, ensure you brand your list. For instance, if your website is GaryOnline.com, then your list can read Garyonline.com’s List of Online Marketers of the Year 2018, in banner placed at the top.
Fill in the credits
This refers to the website address your list links to. You may want to set up a landing page where you can track traffic or just use your homepage. The main secret to a great List.ly list is to choose an interesting topic that will make people want to share with others and contribute to. Come up with such a list, and it will go viral. Do it creatively, and you could have overwhelming traffic on your hands.
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Online Marketing Using Advertising Boost
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How Digital Marketing Will Change in 2019
Internet marketing is gonna change in 2019. What’s been working for the last few years is not anymore and unless you watch this video, you’re not gonna do as well with your marketing in 2019 that you’ll like.
I’m gonna share with you how digital marketing is changing in 2019 and what you need to do to thrive and succeed.
Before we get started, make sure you subscribe to this newsletter. As I release more marketing information, news and tactics and strategies, you’ll get notified.
The first thing you need to know is internet marketing is moving to omnichannel approach.
You used to be able to build a business with just one channel. For example, Facebook grew by just telling everyone hey, invite your friends. They would take that address book, your address book, and invite all your friends automatically, even without your permission.
That’s changed. Those tactics don’t work as well as they used to.
I’m not saying they don’t work at all. They just don’t work as well as they used to. Marketing has moved to omnichannel approach which now you have to use tactics like growth hacking, pay per click, SEO, content marketing, social media marketing, banner ads. The list is never ending.
The more channels you use, the better off you’re gonna be because most of these channels are crowded because there are so many online businesses.
If you don’t use all of them, you just won’t do as well in 2019.
The second thing you guys need to know and most of you will not like this, search is moving to voice search.
By 2020 Comscore estimates that half the searches on Google will be through voice search. Right now, two out of every five adults are using voice search. Yes, that means kids aren’t using it as much, but still by 2020 they’re saying half of all searches, not just from adults, but half of all searches are gonna be the voice search.
If you’ve ever used voice search, leave a comment below with yes. If you haven’t, leave the comment with no. Just curious to see how many of you guys have tried out voice search.
So if you wanna do well in 2019, you need to be leveraging voice search and the way you do this is one, make sure your site is HTTPS because most of the sites throughout the top are HTTPS these days.
Two, your site needs to load fast.
If it doesn’t load fast, you’re not gonna do as well with voice search. Three, when people are typing in questions, they’re typically typing in longer term phrases so your questions, your answers more so to these questions need to be short and to the point. If your answers are a paragraph long, you’re not gonna do as well compared to if your answer was one sentence long.
The third one I have for you is conversion optimization. Advertising is getting more and more expensive over time. That’s not gonna change. The only way you’re gonna be able to compete and stay ahead is through conversion optimization. The more you optimize your landing page for conversions, the better off you’re gonna be.
Make sure you’re using tools like Crazy Egg which allow you to do A/B test so you can squeeze more conversions from the traffic you’re getting.
Make sure you’re using tools like Hello Bar which allow exit intent email collection. Again this will help you get more revenue from the users and visitors that you do have.
If you don’t do this, as years go on you’re gonna get ground out by the competitors because they’re gonna spend more money than you and they’re gonna crush you so focus on conversion optimization even though it’s not sexy and most people don’t like talking about it in marketing.
The fourth tactic I have for you is leverage funnels. Marketing funnels are gonna be more popular than ever in 2019. Before, people used to just optimize their campaigns to hey, I’m buying ads, how many sales am I getting. Now you need to look at up sales, down sales, cross sales, lifetime value of a customer, churn. Whether you have a physical product, digital product or you’re doing lead generation, you need to track everything from a visitor all the way to a conversion point, that’s revenue, for them to keep buying, the lifetime value of the customer and that’s why funnels are really important.
If you don’t know how to create a funnel, go check out tools like clickfunnels.com.
Number five, content marketing just won’t work as well. Think about it. Anytime you do a search, most of the articles that are at the top are content marketing. Blogging is so popular and so played out that everyone is regurgitating the same information over and over again. Unless you’re creating amazing new information that people haven’t heard before, you’re not gonna do well. Content marketing just won’t work as easily to get links or social shares unless you’re creating amazing content that’s new that people haven’t seen before.
Number six, video content. People wanna engage through video. And you know what? Facebook gives you more views if it’s video, YouTube gives you a ton of views and LinkedIn does as well. You need to be leveraging video. You can’t take it for granted.
Number seven, this is the last one for you. Podcasting is taking over. Did you know that 45% of the people who listen to podcasts have a household income of above $75,000? That’s a ton, that’s a lot of money.
That means if people are listening to your podcast, they’re gonna be better buyers than most marketing channels out there.
You need to create a podcast. Everyone is using their phones these days. Everyone is driving to work. Podcasting makes it easy where people can listen to your content on the go. Such a hectic world out there. You need to have a podcast so people can listen to you while they’re dealing with their hectic life.
So that’s it. Leverage these strategies. You’ll do much better in 2019.
Thank you guys for reading. Make sure you comment, like, subscribe, share. Let everyone know about this content. I appreciate it!
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